Collar, The Pennie


  • Our signature collar
  • It lights up
  • So lightweight dogs barely notice it’s on
  • But everyone else will
  • It’s just that sexy
  • Beige w/ gray interior or gray w/ beige interior
  • Comes with a detachable Beam
  • Soft, moisture-wicking interior
  • Water-repellent, strong outer layer
  • Made in Los Angeles, sourced locally
Your order will ship on a first come, first serve basis beginning in December.


Sizing Chart

9.75 to 13 inches (S)

13 to 15.5 inches (M)

15.5 to 18 inches (L)

Our sizing chart shows the actual size of the collar, not the dog’s neck. The collar should be tight enough to fit two fingers between the dog’s neck and their collar.

Pennie is our CEO and very own Instagram superstar. When she’s not running her business with a firm paw, she’s most likely trying to persuade a human to feed her something delicious. And succeeding.

We are open for pre-orders!

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